Wilderness

Logo and pattern

In this project, I was to create a logo and branding set for a wilderness outdoor event organisation. I was asked to provide a logo and pattern to be used in their packaging and merchandise.

The communication combines hand-drawn elements with more graphic, solid colour sections. A limited colour palette also aims to draw focus to the line-work and overall visual image. A secondary logo, which only features the overlapping circles, was additionally created to use on smaller surfaces.